Luxury Cars Aftermarket Sound Deadening

Do Luxury Cars Still Need Aftermarket Sound Deadening?

Do Luxury Cars Still Need Aftermarket Sound Deadening?

Luxury vehicles are engineered for comfort, performance, and acoustic refinement. They come loaded with factory-grade insulation, thick carpets, double-sealed doors, and advanced noise cancellation systems. Still, many owners of high-end vehicles find themselves wondering: is aftermarket sound deadening still worth it?

Even now in today's super tuned luxury cars there are studies going on for audio challenges, and it is even more pronounced with old cars, drivers encounter changing driving conditions over time and require ever quieter ride.

How Much Sound Insulation Do Luxury Cars Offer from the Factory?

From the outside, luxury vehicles look like they’ve thought of everything. Inside the cabin, engineers implement multiple layers of soundproofing that include:

  • Dense carpets and floor insulation

  • Sealed window and door systems

  • Engine bay firewalls with composite materials

  • Acoustic windshields and laminated glass

  • Noise cancellation technology in premium audio systems

All of this contributes to an impressively quiet cabin. However, even with these built-in features, complete noise isolation isn’t always achieved. This all helps to keep things impressively quiet in the cabin. Even with built in features that are designed to isolate noise, total noise isolation cannot always be reached.

The Difference Between Factory vs. Aftermarket Soundproofing

While factory sound insulation focuses on delivering a baseline level of quiet suitable for the general driving public, aftermarket soundproofing is often tailored for enthusiasts or professionals who demand more control over their cabin environment.

Key Differences:

Feature

Factory Soundproofing

Aftermarket Sound Deadening

Coverage Area

Strategic zones only

Full-panel coverage possible

Material Layers

Lightweight composites

Thicker butyl, foam, or MLV layers

Customizability

Fixed by manufacturer

Fully user-defined

Installation Flexibility

Built-in during manufacturing

Applied during upgrades or tuning

Acoustic Focus

Balanced between comfort & cost

Targeted for maximum noise control

Aftermarket materials allow owners to fine-tune specific problem areas, especially those not covered thoroughly in stock setups — such as trunk wells, roof panels, rear doors, or inner wheel arches.

Common Sources of Cabin Noise That Factory Solutions Miss

Even in top-tier models, some noise manages to creep in. This is often due to a combination of factors that are hard to eliminate during mass production:

  • Tire and road noise on rough surfaces

  • Wind turbulence near A-pillars or sunroofs

  • Panel vibration on large, flat areas like door skins

  • Underdamped trunks or boot spaces

  • Low-frequency engine drone despite layered firewalls

These noises may be subtle at first, but over time, they detract from the premium feel luxury vehicles are designed to offer.

Where Aftermarket Soundproofing Makes the Most Difference?

And just because aftermarket materials might need to be added onto it, doesn't mean there was any undoing of the factory’s efforts — it just means that that factory’s efforts were a foundation to be built upon. Even luxury models benefit from improvements in the following areas:

1. Wheel Wells and Floor Pans

Often thinly insulated, these surfaces allow road texture and tire hum to travel upward into the cabin.

2. Roof Panels

Sound reflects from above, especially rain, wind, and highway drone. Applying deadening material under the headliner improves vertical insulation.

3. Rear Cargo and Trunk Areas

Bass resonance and structure-borne noise from the rear can affect overall cabin clarity, especially in hatchbacks and SUVs.

4. Doors and Inner Skins

Factory door panels may lack mass or damping. Upgrading them reduces echo, improves speaker performance, and lowers ambient vibration.

Do All Luxury Cars Benefit Equally?

Not all luxury vehicles are created equal when it comes to factory acoustics. Some prioritize driving feel and weight savings over silence. Performance-oriented brands may use thinner materials to reduce curb weight, while others focus on technology rather than physical insulation.

Also, environmental factors matter. In countries with rougher roads, higher temperature variance, or older highway infrastructure, noise intrusion is higher — regardless of vehicle make.

In these cases, aftermarket insulation becomes more than just an enhancement — it becomes a necessary tool to maintain comfort over time.

Balancing Silence with Performance

Adding insulation improves acoustics but adds weight — a problem for performance enthusiasts. That’s why material selection and how those materials are strategically placed is important. Current sound deadening products have been engineered to provide acoustic benefit without adding much mass.

Instead of blanketing the entire car, it's often more effective to focus on targeted sections where noise is most problematic. This method maintains vehicle dynamics while enhancing ride quality.

Final Decision: Still Worth It?

However, aftermarket sound deadening is definitely still worth considering for anyone who really cares about the sound quality, driving comfort, and refined in-cabin experience that you can get with a luxury car.

If you are looking to fine tune a premium audio system or just desire a quieter ride, the degree of acoustic performance that can be controlled by factory features alone isn’t necessarily what you actually need

Step 1

To install the material you need be working on the metal surface of the car, remove upholstery. If you have never done this, we suggest searching it up on YouTube. Once the upholstery is removed, make sure there is no debris, waxy oils or rust by cleaning the surface with denatured alcohol.

Step 2

Once surface is clean and ready to go, cut the sound deadening material to the right size so it fits desired area. For small surfaces, we recommend that you measure the dimensions and then cut to fit.

Step 3

With the surface area clean and pieces cut to desired dimensions, peel off the paper and apply material to surface area starting from the top to bottom using the car door holes to help with alignment. We recommend using a hand roller to ensure that there are no air pockets and ensure the adhesiveness.

Sound Deadener Install On Jeep

SOUNDSKINS GLOBAL

Sound Deadener Install FAQ: Tips & Tricks

What tools will I need to for a sound deadening project?  
  • Rag & Denatured Alcohol: Apply the alcohol to the rag and use to clean the metal surface areas you will be applying the material to.
  • Gloves: Our product is pretty safe to install without gloves but if you have never installed a sound deadener mat, we recommend using gloves.
  • Hand roller: We highly recommend using a small roller to reach the tighter surface areas of your vehicle. You can find these on Amazon or most online retail shops. There are wooden, rubber and metal rollers, we recommend wooden or rubber, try and stay away from metal as they can tear the material.
  • Utility Knife: The utility blade is to cut the material. Make sure to cut the material on top of a pice of cardboard so that your blade stays sharper longer, if it's a big job, have some extra blades around.
How do you apply sound deadener material? 

We sell our roll on sound deadener product in 2 different formats: custom cut to fit pro kits and an easy to work with rolled up large sheet. If you can measure, cut, peel and stick you can install sound deadener! You can use your hand to apply pressure when positioning the material and then use a roller to make sure it sticks down to metal surface.

After you cut the material and are ready to stick it on, some customers find it easier to peel off a small portion of the release liner and then apply it to metal surface, and then work their way across the sheet, peeling off a small section at a time.

Make sure to always remove the air bubbles with the roller. The second most important thing when it comes to quality of sound deadener is the quality of adhesion to the surface area. You want the material to be stuck down properly to ensure it stays in place.

Where do you apply the sound deadening material?  

The great thing about our sound deadening material is that it can be applied to all types of metal surfaces. All SoundSkins sheets use extremely strong adhesive and they can even be mounted on fiberglass, plastic and even wooden surfaces, but it's not very common to apply to these surfaces since they don't vibrate as much. By covering all metal surfaces such as your doors, roof, trunk and floor you can make a significant difference to unwanted road noise.

Your top priority when applying a car sound deadener is to cover the doors, floor and trunk. If you have extra material then proceed to other metal surfaces you wish to cover for extra sound insulation.

How much surface area should I cover?  

To properly deaden the metal surfaces, we recommend to at least do 25% coverage with our SoundSkins material, this will make a difference in unwanted road noise, but to have a huge impact we recommend covering up 60% of metal surfaces. If you want to get the most used from your sheet, one effective strategy is the CHECKER BOARD APPROACH, using this technique you cut the SoundSkins sheet into small pieces and apply them to the metal surface in a checkered pattern.

It is very common for our customers to do close to 100& coverage to any metal surface because not only are they looking to reduce road noise, they also want to insulate their car from heat or they like the way the material looks on the car's bare metal surface.

How do I make sure the sound deadener sticks well?

SoundSkins products are made with a very strong adhesive and create a extremely strong bond with the metal, it's really hard to NOT make it stick. To ensure the best possible bond, we highly recommend cleaning the metal surface before applying our material and then using a hand roller to firmly attach the SoundSkins deadening mats.

Great adhesion with no air bubbles is the absolute key if you want to get the best performance. Remember that any air pocket with poor adhesion means you will not get the full benefit of the deadener.

How to install car sound deadener: Recap
  1. Remove upholstery and carpet from your vehicle. Proceed to vacuum to get rid of debris and dirt. Clean all greasy spots with denatured alcohol, other solvents or degreasers will leave behind a film that prevents a solid contact surface. Allow metal surface to try.
  2. Cut the SoundSkins sheet to desired size and cut using a sharp utility knife. Use gloves to avoid any cuts.
  3. Peel off the wax paper from the back of material and apply to surface, this can be done by small sections at a time. Use roller to create a strong bond between material and metal surface and to get rid of any air bubbles.

If you have any questions, make to reach out to use and we'll be happy to help.

SOUNDSKINS GLOBAL